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Eventpress launches a press release service built only for the events industry

A publicist writes the release, every one of 1,395 publications carries a price on the page, and a placement that is declined is re-placed or refunded.

The Eventpress masthead on paper
The Eventpress masthead.Image: Eventpress. Own artwork.

- Eventpress, a press release service for the events industry, opened for orders today at eventpress.org, selling written and placed press releases to event organisers, venues, suppliers and exhibitors.

The service exists because event companies make news constantly and almost never publish it. A show announces its dates, moves venue, adds a hall, signs a headline sponsor, breaks its own attendance record or sells out its floor, and none of it is written up anywhere a search engine or a buyer will find later.

Eventpress sells two things. The first is a release written by a publicist and distributed on a newswire that syndicates to outlets including Yahoo Finance, MarketWatch and Benzinga, available singly or in bundles of three or ten. The second is a directory of 1,395 named publications with the price of a placement shown against every title, filterable by region, domain authority, link type and turnaround, and addable to an order like items in a cart.

The page is deliberately blunt about what is being bought. A title in the directory is a slot that can be bought, not a promise of editorial pick-up. Placements that a publisher labels as sponsored, partner or paid content are tagged as sponsored on the tile. Nothing is booked until the client approves the draft in writing, and if an outlet declines a placement it is re-placed on a title the client approves or refunded.

"Nobody in this industry wants to brief an agency for a month to announce a trade show," said Tamika Hawkins, publicist at Eventpress. "They want it written properly, they want to know what it costs before they commit, and they want the links when it is live."

Orders are paid up front. Each one returns a report listing every live link and the day it went live. Prices are in US dollars and exclude GST; Australian customers add 10 per cent.

About Eventpress: Eventpress writes and distributes press releases for the events industry: organisers, venues, suppliers, exhibitors and event brands. Every publication it sells is listed with its price, its region and its terms on one page. More at eventpress.org.

Media contact: Eventpress Newsroom, media@eventpress.org, eventpress.org

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